Vogue Business On NYFTL and the In-Store Experience

Michael Botefuhr
May 7, 2020

Vogue Business takes a deeper look at the New York Fashion Tech Lab cohort for 2020 and gets insight from retail sponsors planning to work with participants.

Here are some key highlights:
"The New York Fashion Tech Lab acts as a matchmaker between growth-stage tech companies and a group of retailers who pay to sponsor it. The NYFTLab vets potential companies, then participating retailers — who this year include LVMH, Macy’s, Kohl’s, Estée Lauder Companies, PVH Corp, Perry Ellis International and American Eagle Outfitters — collectively interview and vote on the eight that are accepted."

"LVMH’s Alex Montefalco, who is head of executive recruitment and market intelligence, North America, says she appreciates the program's diversity of startups, global reach and focus on women founders. “What we have found to be very rewarding is that our company representatives first see these ideas written out, and then we get together in a room full of partner companies to hear the in-person pitches. It’s wonderful to see the ideas come to life,” Montefalco says. “Witnessing this evolution affords us a clearer idea of which maison would make the most sense for the cohort to connect with.”"

The full article can be read here: https://www.voguebusiness.com/technology/fashion-tech-startups-offer-look-at-legacy-retailer-ambitions